The purpose of this study is to propose design strategies for a product - service system design that focuses on makeup technology of modern people who are interested in health and beauty lifestyles. A literature review and case studies of both research and commercial beauty services have been conducted. Based on the literature review and case study analysis, we have suggested design modules and strategies of 'Smart Beauty Mirror'. A design flow for AI based beauty recommendation system that suggests optimized beauty solutions for individual characteristics and needs is suggested. The contribution of this research is that it defines design components of a product – service integration system called 'Smart Beauty Mirror', and to explore service design strategies to enhance user experience in health and beauty lifestyle.